Four startups from Serbia — MyFlow, Njuppa, Codekido, and FinoApp — successfully showcased their innovations today in the prestigious Showcase program at the Web Summit in Lisbon, making the most of an opportunity granted to only 400 startups out of more than 4,000 applicants.

MyFlow is a science-based wellness platform that combines physical activity, music, and colors to quickly restore body–mind balance. In just 14 minutes, it reduces stress, improves focus and motivation, and increases vitality — without any additional equipment or interruption of work routines.

Tanja Lazarević explains that MyFlow reestablishes psychophysical balance in a very short time:

“We reset both the mind and body when people need it most, depending on their current psychophysical state. We have different programs for low energy, stress, stiffness from long sitting, and more,” Lazarević said.

The platform is grounded in scientific research, with user assessments based on the most cited scientific tests and studies.

“We consider it a great success to have been given the opportunity for a showcase presentation at the Web Summit — in less than a minute, we raised the audience’s energy, everyone stood up, and we received a big round of applause and comments that their energy and focus changed within minutes,” Lazarević added.

Presenting FinoApp, Sofija Drecun explained that the app focuses on child safety and transparency about influencers:

“Influencers earn online through various platforms, such as TikTok or Instagram. What we do is aggregate and display data about their earnings in one place, instead of searching through each platform individually,” Drecun said.

She added that although they had modest expectations before coming to the Web Summit, they gained a lot — from partnership discussions to connections with influencers from other regions.

Nemanja Trbović from Njuppa explained that their platform helps businesses offer unsold or soon-to-expire food through Njuppa, while users can “rescue” it by purchasing at discounts of up to 70%. The goal is to reduce global food waste.

“I would like to thank the Serbian Chamber of Commerce for making it possible for us to attend the Web Summit and connect with partners. We’ve already had some interesting meetings with investors — we’ll see how it goes, but this has definitely been a great experience,” said Trbović.

Gorana Radovanović stated that Codekido developed Nerbit — a next-generation security operations control center that enables centralized management and automation of security processes:

“When we started this story, we were a young and inspired team eager to foster innovation. Our first platform, Nerbit, is a kind of defense center — a digital shield against everything happening in cyberspace. Together with the Serbian Chamber of Commerce, we also showcased it at GITEX,” Radovanović said.

At the Serbia booth, alongside the four featured startups, additional exhibitors under the motto “Think Tech, Choose Serbia” included: Canandi, GetTrusty, NSage.ai, GuideLites (Lites), Peasy, GetData (Apparo), DigitalLeather, Tridan AI, Kampster AI, SpiceAds, Qreadible (ible), Veritium, Cloud City, Includify, KleverCargo, Smart Part, NutriMedik, HealthControl Niš, CyberParent, Motiqum, and Nais Robotics.

Photo: Boban Ristić