We are pleased to invite you to attend the workshop "Generative Artificial Intelligence and Prompt Engineering," with a special focus on marketing, organized by the Center for Digital Transformation. The workshop is completely free and provides an excellent opportunity for all participants to get acquainted with the latest trends and technologies in the field of artificial intelligence at no cost.
The workshop will be held on March 26, 2024, starting at 10:00 AM, in Room 1.0 at CDT HUB, Kneza Miloša 12, Belgrade.
The workshop will inspire you on topics such as:
- How to write quality text (copy).
- How to use generative AI for SEO optimization.
- How to create content for social media with the help of AI.
- How to use diffusion models to create visual marketing material.
- Other creative ways to use generative AI for marketing purposes.
Which technologies will be discussed?
The workshop will describe the origins and functioning of Large Language Models (LLM) and Generative Pretrained Transformers (GPT) concepts that are the basis of the Chat GPT tool.
It will describe the use of the following tools: Open AI Chat GPT, Custom GPTs, Google Bard, Anthropic Claude, Open AI DALL-E, and Midjourney, with a focus on applying these tools in everyday work.
Current events and development directions in the AI industry will be discussed, as well as long-term expectations of how work will look when generative AI tools advance further.
Who is the workshop for?
The workshop does not require technical or programming skills and is intended for business owners, managers, and employees in companies and work organizations.
Who is leading the workshop?
Tihomir Opačić is a software engineer with over 25 years of experience. In addition to his rich experience in software development, Tihomir also has extensive experience in team management and company leadership. He is the founder and owner, or co-owner, of two companies - Orange Hill Development and Viking Code. He holds the position of Technical Director at the Dutch company Coding Chiefs.
His extensive experience working with numerous clients from various industrial sectors gives him a unique insight into the possibilities of using generative artificial intelligence to solve numerous business problems, improve employee efficiency, and increase customer satisfaction with the offered products or services.
Registration
Due to a limited number of seats, please register via the Google form at the link HERE.
The registration deadline is March 25, 2024, by 6:00 PM.
Agenda
10:00 - 10:30 Registration and introduction to the workshop
10:30 - 11:15 Past, present, and future of generative artificial intelligence
11:15 - 11:45 Coffee break
11:45 - 12:30 Prompt Engineering
12:30 - 13:15 LLM tools and Open AI API integrations
13:15 - 14:00 Generative AI for marketing
14:00 - 14:30 Lunch
14:30 – 15:30 QA session