Transformation Week: Three key workshops at the Center for Digital Transformation
March 29, 2024
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This week at the Center for Digital Transformation (CDT) was marked by a series of innovative workshops that illuminated the way to the future in three key industries: tourism, marketing and banking, with the aim of empowering professionals through the latest developments in generative artificial intelligence and prompt engineering.

A pioneering approach in tourism

The first workshop focused on the revolutionary application of AI in tourism, demonstrating how generative artificial intelligence can improve the travel experience through personalized offers, interactive virtual assistants and improved customer support.

Innovations in marketing

The second event was dedicated to marketing, where participants explored how generative AI can transform content strategies, SEO optimization and visual material creation, offering unique opportunities to engage target groups in unprecedented ways.

The future of banking

The third workshop shed light on the potential of generative AI in banking, from the automation of processes to the analysis of financial documents to the creation of sophisticated systems for virtual support, laying the foundations for a new era of financial services.

Each workshop was carefully designed to not only showcase technological innovations, but also to inspire participants to think about the practical application of these tools in their work environment. Led by an expert with more than 25 years of experience, Tihomir Opačić, the sessions provided valuable insights and practical knowledge that will enable participants to gain an advantage in their industries.

The Center for Digital Transformation thanks all participants for their participation and enthusiasm, as well as the lecturer for sharing his knowledge and experiences. These workshops are just the beginning of a series of events that aim to promote digital transformation and innovation in Serbia and beyond. Stay connected with CDT for more information on future workshops and events shaping the digital future.

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