Woodstock Company, a leader in the production of engineered hardwood flooring in Serbia, unveils the success of its digital transformation, confirming that innovation can go hand in hand with tradition.

With years of presence in the construction industry, Woodstock has successfully integrated traditional values and expertise with modern technologies. The result of this fusion is an impressive 30% increase in sales through new online channels, as well as a 70% reduction in data processing time for employees, thanks to the new Business Intelligence (BI) platform.

These statistical data are evidence of Woodstock's commitment to adapting to the changing market, but the real story lies deeper - in the people behind the numbers. Digital transformation has not only optimized operational efficiency; it has empowered employees through training and development, fostered creativity and innovation, and enhanced understanding of customer needs, thereby establishing deeper and lasting relationships.

As Woodstock continues to successfully blend tradition and innovation, their story will serve as inspiration to many businesses on how to achieve synergy between the past and the future.