ERP strategy for success in the modern metal hardware industry
August 24, 2023
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The company Master Line, which has been a leader in the production and trade of metal components for two decades, has announced the successful implementation of an advanced ERP (Enterprise Resource Planning) system in its business. This strategic investment aims to enhance the company's business processes, optimize resource and data management, and strengthen the company's competitive advantages in the market.

The main advantages of the implementation include:
  • Increased productivity: Work processes have been significantly accelerated, enabling more efficient operation.
  • Improved reporting: Precise and efficient reporting is now possible in all sectors of the company.
  • Increased sales volume: More efficient creation and realization of offers contribute to increased sales.
  • Reduction of paper documents: By implementing ERP, the company has transitioned to electronic documentation.
  • Elimination of errors: Software tools help identify and correct potential flaws.
Founded in 2002 in Sombor, Master Line has gone from a local enterprise to a regional leader in the metal processing sector. Digital transformation is part of the company's strategy to become more agile, efficient, and prepared for future challenges. However, they have also recognized the importance of maintaining and upgrading systems in line with the changing business environment.